Responsibilities: Photo-editing, Typography, Mobile Optimization, Graphic Design

This campaign was typical of the seasonal brand experiences I helped create while at Nordstrom. Photography was shot in-house by our editorial photo team and we consulted with UGG and internal marketing on brand-approved lockups/verbiage. This experience gave a brief overview of styles for the new season, provided detailed product shots of each item, as well as lifestyle shots to give the customer ideas on how to integrate UGG into their wardrobe. Overall the experience had very good metrics—creating interest and awareness before the items were available, which in turn resulted in increased pre-orders and sales once they were released.