Responsibilities: Photo-editing, Typography, Mobile Optimization, Graphic Design

Here is another example of a seasonal brand campaign for Nordstrom. Nike maintains very strict brand guidelines, so we couldn’t use their logo or any other proprietary branding. The photos were shot by a Nordstrom crew working under Nike guidelines, and I worked with the photo team to ensure we had the proper shots/crops for the layouts we needed to produce. My main roles in this campaign were choosing/editing the photos, creating a type lock-up that was eye-catching and bold, creating multiple placements for use in various positions and marketing timelines on the site, and working with the vendor to ensure their brand guidelines were followed.