Fire Tablet Kids Pro

Responsibilities: Branding, Visual Design, Web Design, Project Management


This campaign work included a generational product upgrade for the Amazon Fire Kids tablet, as well as a new-to-market tablet version for a different age group. The bulk of my time on this project was spent working with the marketing team to create and implement the landing page visuals as well as the on-site/off-site marketing. I was also tasked with creating a presentation exploring different product naming and logotype versions based off of feedback from the marketing team which was then pitched to senior leadership. I was also asked to apply my operational knowledge of previous product release procedures to assist in onboarding a newer member of the project management team.

 

Below the Fold Content

 

Images and compositions used to support the product launch landing page.

Branding/Naming Exercises

 I created different versions of the logo to help develop branding standards for this new line of tablets.

Consumer Marketing

Consumer marketing placements to support the launch of the new version of Fire Tablet Kids.